.NEARLY ONE BILLION individuals are casting their votes in India's overall election. It is actually the largest democratic physical exercise in record-- and could possibly also be the most pricey. Investing is actually anticipated to reach out to 1.35 trn rupees ($ 16bn), depending on to the Center for Media Researches (CMS), an Indian charitable. That would certainly be more than double the volume devoted in the previous political election in 2019 and also even surpass the money splashed in America's presidential election in 2020. Why do Indian political events devote such vast amounts?